FREERANGE TOYS
iCan Toy Range
"Free Range Toys are an 'Organic Toy Designers' producing children's toys fitting into a unique market. Space & Time Design won the opportunity to design the initial concepts for the 'iCan Range'. Toys-R-Us stock previous ranges from Free Range Toys in their Babies-R-Us departments, we needed to create visuals that would represent this new range in an exciting and creative way."
We were briefed the concept of the iCan range and left to create and visualise the brand and how the toys would look when finished. This needed to be a brand and range that will keep people consistently coming back, targeted at the children who want to do practical things that they see their parents doing day in day out.
Space & Time Design produced a creative range of toys using sharp visuals and illustration to get across the products and how they look and work. The products all work together to form the range, the idea being people would eventually own the whole set.