The Chi Chi brand is now in full swing, after working with Chi Chi for a few months now we have helped them get a new brand up and running. Their French Styled furniture showroom based in Chelmsford, Essex is now fully open and business is growing.
Space & Time Design created this brand from scratch, taking the style of the furniture and the ethos behind what the guys at Chi Chi were looking to do our creative team set to looking into possible brand names for the business.
ChiChi being a French word meaning 'Chic', Trendy sums up this business very well. After some deciding and looking at other possible ideas our clients decided to run with this name as it best suited their brand ideals and mission.
The logo and brand design took shape again following the style associated with the brand names meaning. The chosen brand design is one of those designs that just works, it says everything about the brand and products, very stylised, different and with a twist.
The brand has already made a positive statement within the local area generating some good interest for the showroom. The brand lends itself well to becoming a growing brand with many areas and other products to it, again the design was built with this in mind.