1. Online Marketing is now a vital tool for businesses. Technology is used so often worldwide; it would almost be a mistake not to use it.

2. Online Marketing is a broad term for websites, emails, newsletters and social networking sites such as Twitter and Facebook.

3. These methods of marketing can promote your business 24/7 and does not require any face to face interaction. In comparison online marketing is cheaper to offline marketing (sending out flyers and leaflets to potential clients) as online marketing is low cost (once set up) however offline marketing still needs to be done as not everyone uses the Internet.

4. Constant promotion for your business allows you to reach other markets via the internet which you possibly wouldn’t of been able to reach before using offline marketing.

5. Once a website and other online marketing techniques have been set up, they need to be maintained and monitored. Various tools and techniques can be used to monitor site traffic this would be an example of search engine optimisation (SEO).

6. Using online marketing keeps clients and potential clients up to date.