22nd February 2012
What do you think of the newly developed Bakers branding? We took their dated brand and developed it to give it that modern edge.
Bakers came to us with the logo shown to the right, they wanted a brand refresh as they felt it was started to look slightly dated.
As the client was still happy with some elements in the previous brand, we freshened up the colours and made more of an icon out of the 'b' making it look more balanced and part of the brand.
Making a recognisable icon out of a brand then gives Bakers the flexibility to...